I ran a promo for the 1st book in my series, All In: The Globe Trot Shuffle from February 12th to the 14th. I’ve given that book away many times in the year since its been published, so I wasn’t expecting too much. The best promo I’ve had gave away almost 2 thousand books. That generated me 2 reviews. The worst one, I gave away around 50 books.
For this promotion, I gave away nearly 300 books and had a few immediate purchases of my follow on books in the series. That was great to see because my sales and KNP pages read have been sub-par for the last couple of weeks. I’m expecting a few more follow on sales from some of these downloads in the coming weeks. I can’t blame anyone but myself for the dip in sales, I haven’t promoted my series lately. I’m currently writing a new series of a different genre and I’m focused solely on that.
My promo went from 2/12 to 2/14. I used three paid promotion services: Bookbongo & eBookasaurus on the 12th, and Choosybookworm on the 13th. I didn’t use any paid services on the 14th, which was the day I gave away the fewest books. I was also at work from 7:30 a.m. and didn’t get home until 5 p.m. to tweet about the promo. I can’t say for sure that using those paid promo sites helped, but those were the days when I had a good number of books given away. Out of the three days, I gave away the most on Monday, the 13th when it was promoted by Choosybookworm. I also posted in FB groups that day and tweeted about it a lot that day with many different hashtags, but I did that on the 12th and 14th as well.
During this promo, I signed up for free sites and had my book listed from the 12th to the 14th to run in conjunction with the paid sites. Some ran my book on their sites or put them in their newsletters, many didn’t. The sites I signed up for were: Armadillo Books, Free99Books, It’s Write Now, Bookscream, eBooklister, awesomegang, bookzio, askdavid, readfree.ly, and discountbookman.
I posted in FB groups, Goodread groups, and on my author/book FB pages. I tweeted the different Amazon country book links in English and their local language as well (Amazon UK, Amazon NL, Amazon IN, Amazon FR, etc). This didn’t help me at all. I only had readers from the US, the UK, Canada, and Australia download my books. One person from France downloaded my book, so thank you to whoever you are who downloaded there. Thank you to everyone who downloaded my book everywhere else. I appreciate everyone’s help in retweeting me and posting about my free promotion on their sites.
In addition to those immediate sales of the other books in my series, I’ve already had people add my book to their to-read lists on Goodreads. That’s about it. I consider this promo a success, and will do it again. I’m not sure I’ll pay for another promotion in the future. I’ve had about the same amount of downloads and follow on sales using Twitter and free sites as when I pay for promotion.
In case you’re wondering about the 2,000+ free downloads, I checked my files. I promoted All In: The Globe Trot Shuffle two months after it was published. It was the same month another book of mine was published. The promotion lasted only one day, a Wednesday. From what I can find, I used the following sites: askdavid, IBD Promos, Korner Konnection, NewFreeKindleBooks, BookHippo.uk, Choosybookworm, awesomegang, vinnybookman. I’m sure I paid for at least one of them. There were probably a few others I used, but I didn’t save the emails. This was also the 2nd promotion I ran.
Good luck in your promotions, and I’ll let you know how my next one goes.